Numerousstudies show that the number of people watching television commercials have been slowly decreasing, while those who look for information online have been steadily growing through the years. In fact, according to statistics, more than 95% of Internet users search for local businesses online before heading there to actually visit their store. For local businesses, this just underscores the importance of quality content and SEO. Every company in Miami knows that success depends on the brand’s online visibility, and reputable businesses that are easily searchable online are usually top-of-mind for the consumer.
If you work with experienced SEO practitioners from Miami and beyond, you’re likely to hear them using online marketing jargons—technical terms like metadata. It’s one you’ll hear more often. What is it and its significance to SEO marketing as a whole?
Metadata is vital enough that E-commerce practitioners recognize metadata’s role in driving SEO forward. The absence of metadata may get companies to lose opportunities to find its place in search engine results pages, which means potential customers won’t find them easily on the web during their conventional searches.