After the several and recent algorithm updates of Google, the SEO game just got a lot harder. Gone are the days when search engine optimization was about building more links. What’s even more surprising is that despite the numerous algorithm change and updates, some companies still stick to old-school techniques that only gets them blocked and penalized. Read up on these rules to determine if the number one global search engine is friendly toward your marketing efforts.
Humdrum Content. If you still keep on posting unoriginal and stale information that people already know about, then you are getting absolutely nowhere. Content needs to be new, fresh, and engaging. All content that you post or upload should hold significant value to your targeted audience, otherwise it will be regarded as spam by Google.