Influencers are simply people or groups who are either popular, are field experts, or are those whose opinions are highly-regarded by a select group of people. Most of the time, influencers appear in the form of celebrities who re-affirm that they use a certain product and promote it to other people; however, influencers can also take the form of respected sources of information like an agency or organization.
Thanks to the rising trend in influencer marketing, some Miami SEO companies are now making conscious efforts to target the attention of these influencers, instead of the usual consumer audience approach. The process really isn’t that much different; a huge number of good content and proper search optimization is still required. The challenge is finding the right channels.