To run a successful SEO campaign, you need effective tools that will enable you to do link analysis and on-site optimization. You also need to keep up with current trends in the market while advertising. This is easy with simple tools that allow you to make your SEO plan better. Here are some of the tools you can consider to make your SEO campaign better.
Moz Keyword Difficulty Analysis
With this tool, you will be able to find out how difficult it is to rank highly for a certain keyword. The tool also shows you a list of top competitors in your category. Having such information allows you to make the right decision for a campaign that will offer good results in the long run.
This is a very useful tool that allows you to know the most popular questions in your niche. The tool scans for top searches that are asked by people looking for products in your category. Using this tool, you can then create content that answers these questions.
Google Page Speed Insights
Speed matters when it comes to search engine optimization. This tool scans sites for speed, with useful suggestions on how one could improve on speed. You also get to understand some elements that may slow a page from loading.
Some unscrupulous people may copy your quality content to use it on their websites. This tool helps you to scan for any copied content on other sites. Matching content on different sites affects SEO results.