Choosing the right SEO agency can mean the difference between success and failure. Here’s what to look for when picking one:
An SEO company with years of experience in the field is ideal as it is assumed to have handled many clients and have gone through and surpassed challenges in online marketing. Nevertheless, a newer company whose marketers and specialists are updated with the current trends in SEO, and possess the training and necessary skills to serve your purpose, wouldn’t be bad either. Experience should, of course, be paired with success; an SEO company should have a portfolio of success stories to show.
An SEO company must be familiar with the most common—preferably major—marketing tactics on top of SEO, like pay-per-click advertising, online reputation management, local buzz, and social media marketing. These methods should be aligned with your needs and business strategies as well. Having a host of alternative techniques would make it easier for you to maximize the use of SEO to reach your customers, improve sales, and achieve other goals.
Best of all, an SEO company should be able to explain the ins and outs of online marketing and search engine optimization to you to ensure that you are both on the same page. Although this is an indication of the company’s extensive knowledge, the real test is how it could bring a highly technical discussion to your full understanding so you can better understand the goals.